Average Marketing Director Salary in Cuenca, Ecuador for 2024
In this article, we will look at the average Marketing Director salary for 2024 in Cuenca and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.
How Much Does a Marketing Director Make in Cuenca?
A Marketing Director working in Cuenca will typically earn around 28,680 USD per year, and this can range from the lowest average salary of about 14,140 USD to the highest average salary of 43,760 USD.
These are average salaries for a Marketing Director in Cuenca and include benefits such as housing and transport. It's also possible for a Marketing Director to earn more or less than the average salaries shown above.
Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Marketing Director Salaries in Cuenca
So we've looked at the average salaries a Marketing Director will earn in Cuenca. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Marketing Director can earn between 14,140 USD and 43,760 USD on average in Cuenca. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Marketing Director in Cuenca is 26,280 USD. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 26,280 USD, and 50% of the population earn more than 26,280 USD.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Marketing Director salary in Cuenca, 25% of the population are earning less than 20,500 USD while 75% of the population earn more than 20,500 USD.
75% of the population earn less than 34,960 USD, and 25% of the population earn more than 34,960 USD.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Marketing Director Salary by Experience Level in Cuenca
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average marketing director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Marketing Director in Cuenca that has less than two years of experience can expect to earn somewhere in the region of 19,640 USD.
- 2 - 5 Years Experience. With two to five years of experience the average Marketing Director salary would increase to 22,420 USD.
- 5 - 10 Years Experience. From five to ten years of experience as a Marketing Director, the average salary would be 31,180 USD.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 38,260 USD.
- 15 - 20 Years Experience. A Marketing Director with 15 to 20 years of experience can earn an average of 38,780 USD.
- 20+ Years Experience. For a Marketing Director with more than 20 years, the expected average salary increases to 41,480 USD.
Average Salary by Experience Chart
0-2 Years |
19,640 USD
|
|
2-5 Years | +23% |
22,420 USD
|
5-10 Years | +42% |
31,180 USD
|
10-15 Years | +17% |
38,260 USD
|
15-20 Years | +10% |
38,780 USD
|
20+ Years | +6% |
41,480 USD
|
Marketing Director Salary by Education Level in Cuenca
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Marketing Director in Cuenca based on the education level of the employees in order to find out whether a better education level would increase your salary.
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Certificate or Diploma. A Marketing Director in Cuenca with a certificate or diploma education can earn an average salary of 22,420 USD.
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Bachelor's Degree. A Marketing Director in Cuenca with a bachelor's degree education can earn an average salary of 28,900 USD.
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Master's Degree. A Marketing Director in Cuenca with a master's degree education can earn an average salary of 41,180 USD.
Average Salary by Education Chart
Certificate or Diploma |
22,420 USD
|
|
Bachelor's Degree | +29% |
28,900 USD
|
Master's Degree | +43% |
41,180 USD
|
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Ecuador is around 6,810 to 20,400 USD and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Marketing Director Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Cuenca, a male marketing director will earn an average of 27,480 USD, while a female marketing director will earn around 25,660 USD.
This means that a male marketing director earns approximately 7% more than a female marketing director for performing the same job.
Average Salary by Gender Chart in Cuenca
Male |
27,480 USD
|
|
Female | -7% |
25,660 USD
|
Marketing Director Average Pay Raise in Cuenca
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Marketing Director in Cuenca is around 12% every 20 months.
The national average pay raise across all professions and industries in Ecuador is around 7% every 19 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 12 ÷ 20 ) × 12 = 7%
What this means is that a Marketing Director in Cuenca can expect to receive an average pay raise of around 7% every 12 months.
Annual Pay Raise by Industry in Cuenca for 2024
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ecuador.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
Banking |
9%
|
|
Energy |
9%
|
|
Information Technology |
9%
|
|
Healthcare |
9%
|
|
Travel |
9%
|
|
Construction |
9%
|
|
Education |
9%
|
Marketing Director Bonus and Incentive Rates in Cuenca
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Marketing Director is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.
17% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
Received Bonus |
83%
|
|
No Bonus |
17%
|
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Ecuador earn approximately 9% less than private sector employees in the same role.
Public Sector |
15,700 USD
|
|
Private Sector | +9% |
17,260 USD
|
Salaries for Jobs Similar to a Marketing Director
In the table below, we have salary information for jobs that are similar to a Marketing Director in Cuenca.
Salary Comparison by City
If you want to compare salaries with different cities in Ecuador, you can use the links below to explore the data for each specific city we have researched.
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